Guides
Written against veterinary consensus rather than restated from a pet food brand's blog. We don't sell food, so there are no product recommendations and nothing to talk you into.
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The 8-week elimination diet trial, step by step
It is the only reliable way to diagnose a food allergy in a dog or cat. It is also the protocol owners most often abandon halfway. Here is what the eight weeks actually involve.
Read the guide
- 02
Why is my dog itching? Working through the causes in order
Itching is the single most common reason dogs are taken to the vet. It is also the symptom most often treated in the wrong order, which is why it drags on for months.
9 - 03
Why is my cat itching, scratching, or overgrooming?
Cats rarely scratch in front of you. They groom it away in private, which is why feline itch is usually spotted weeks late, and often mistaken for fussy grooming.
8 - 04
Food allergy or environmental allergy? How to tell them apart
They look almost identical on the skin and are treated completely differently. A few pieces of history usually separate them.
7 - 05
How to read a pet food label when you are avoiding an ingredient
Once you know what your animal reacts to, the task becomes avoiding it — which is harder than it should be, because the same ingredient appears under many names.
6 - 06
What to record during a food trial (and what your vet actually reads)
Eight weeks is longer than memory is reliable, and the improvement you are watching for is gradual by nature.
5
Free, no account
The 8-week trial tracker, free
A printable daily log built to hand straight to your vet: meals and medications, itch score, ears and digestion, and the weekly photo prompts that make gradual improvement visible.
The tracker, and occasionally a new guide. Nothing else, and you can leave any time. How we handle your data .
- Daily meals, treats and flavoured medications
- Itch score, ears, digestion, scratch locations
- Weekly photo prompts, same spot and light
- A rechallenge section for weeks 8–9